Iconic Casa de Cadillac opened in the spring of 1949. Designed by Randall Duell, a USC trained architect who also designed motion picture sets, the two story polished glass box showroom with attached lanai courtyard looked like it came out of a movie.
A spectacular late example of streamline moderne with an iconic monument sign and eighty two feet of white neon spelling out "Casa de Cadillac" in exactly the same font as the fender script of a 1949 Cadillac nameplate. Irreplaceable.
Still in use today, and in very reasonable condition. Preserved by neglect to a degree, but thankfully only minimal alteration since construction. Presented in period photos from construction, 1956, 1960, and 1966. I especially love the Holiday photos.
Ladies and Gentlemen, presenting Casa de Cadillac:
And just for fun, a Cadillac advertisement from 1958:
